Fressnapf wants to become even more aggressively priced

Europe's leading pet shop chain Fressnapf will be able to further expand its leading market position in the difficult 2024 financial year. This was announced by company founder and owner Torsten Toeller at the International Pet Conference in Brussels. With an estimated total turnover of almost 4.8 billion euros, Fressnapf will have a market share of 24.6 per cent by the end of the year, including the online business. For the first time, international sales will exceed sales in Germany with a share of 56.2 per cent.

And the international expansion is set to continue: By the end of this year, the company will operate 2 683 stores in 15 countries. Country no. 15 is Slovenia, where Fressnapf recently opened its first store in Maribor. The activities in Slovenia are carried out as part of a joint venture with the Croatian partner company Unconditional.

Toeller openly admitted in Brussels that the pet industry is currently experiencing a slight downturn. Fressnapf is not unaffected by this. In response to the current reluctance of many customers to buy, Fressnapf intends to operate even more aggressively in terms of price in future. Multipacks in particular are to play a greater role in the pet food range in future. Fressnapf also wants to focus on better training and payment of sales staff in the future.