A company wishing to affiliate to the label contributes one per cent of its sales. Depending on the project, some companies support just one particular sphere or a certain service. The team at the YouCare Association examines whether the ethical principles and actions of the company harmonise with the label's campaign. A company manufacturing products or engaging in action contrary to the values of the label cannot be recognised.
The four main aims of 1% For Animals are set out on the label's home page at www.onepercentforanimals.org. 1% For Animals is an initiative of the YouCare Association and its two founders, Thomas Moreau and Charles Thiery.