"After years of moderate growth, the 2020 bump is a welcome surprise to pet marketers initially fearful that the coronavirus outbreak would stifle sales," says David Sprinkle, research director for Packaged Facts. Instead of a pandemic-driven decline, the opposite has proved true as the pet market once again demonstrates its famous recession resilience.
Of the seven durable dog and cat pet care categories, toys are the largest, accounting for nearly one-third of sales (32 per cent) in 2020, or 1.8 bn dollars. Collars/leashes/harnesses come second at 22 per cent, followed by beds at 14 per cent and carriers/crates/housing at 13 per cent.