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Nestlé Purina Petcare has acquired natural pet food brand Lily's Kitchen, the UK's leading producer of premium wet and dry natural foods for dogs and cats. Their product range perfectly complements Purina's existing brand portfolio, according to Nestlé Purina Petcare.
Established 12 years ago in founder Henrietta Morrison's kitchen in London, Lily's Kitchen has become an internationally recognized GBP 85 mio retail brand offering natural recipes for dogs and cats across 6 000 stores in 30 countries. The pioneering brand is particularly popular among younger pet owners and millennials.
Natural foods represents one of the fastest growing segments in the pet food category, reaching 7 per cent of total pet food with double digit growth of 10 per cent. Lily's Kitchen recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.
Lily's Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.
Established 12 years ago in founder Henrietta Morrison's kitchen in London, Lily's Kitchen has become an internationally recognized GBP 85 mio retail brand offering natural recipes for dogs and cats across 6 000 stores in 30 countries. The pioneering brand is particularly popular among younger pet owners and millennials.
Natural foods represents one of the fastest growing segments in the pet food category, reaching 7 per cent of total pet food with double digit growth of 10 per cent. Lily's Kitchen recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.
Lily's Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.
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