Purina and ATP announce partnership

Purina Pro Plan, part of Nestlé Purina Petcare Europe, and ATP have sealed a multi-year partnership. As part of the agreement, Purina will become the official pet food partner of the ATP Tour, according to the company's press release.

“As a manufacturer of pet foods designed to help dogs and cats live active, healthy and long lives, the company's spirit matches the dedication and passion that top athletes bring to their sport.“ The partnership guarantees Purina Pro Plan year-round brand visibility across the ATP's social, editorial and digital channels, providing a global platform to engage with tennis fans and pet parents alike. 

ATP Tour events take place across Europe, including the Barcelona Open Banc Sabadell, Swiss Indoors Basel and the Nitto ATP Finals in Turin. Purina will be present in the fan zones at the tournaments, as well as with a range of promotions and interactive experiences.