New style, new website

After the split last year, the Vital Petfood Group has been transformed into the “new” VPG, offering private labels for all pets. The new style and website were successfully presented at the PLMA, the largest private label exhibition in Europe, at the end of May in Amsterdam. “Our website is simple, functional and tells exactly what we stand for in the new VPG - sometimes less is more,” concludes Paul van der Raad, COO of the Vital Petfood Group AS. In April 2008, the Vital Petfood Group was split into branded and private label divisions. These became two separate legal entities under the names of the Best Friend Group (BFG) and the Vital Petfood Group (VPG).