Hans-Gerd Wiefels, previously CEO of the German distribution arm for the pet supplies trade at Vitakraft, was appointed CEO of Vitakraft H. Wührmann & Sohn GmbH u. Co. KG as of 1 February. This new, autonomous group management division was established to strengthen the "Point Shopping" group distribution strategy in the international Vitakraft distribution organisations under central management. Ralf Müller has been appointed as Wiefels's successor in the post of CEO of Vitakraft GmbH & Co. Fachhandels KG. Müller was previously in charge of the Fachhandelsniederlassung Nordost. He has been employed by Vitakraft-Werken since 1 June 2003.