Distribution deal between Naturediet and Profipet

The British holistic pet food manufacturer Naturediet has concluded a distribution deal with the Romanian pet product company Profipet. Founded in 1995, Profipet is the largest pet product distributor in Romania and also operates a number of stores in Bulgaria under the “Zoomania” brand. Profipet manages a total of 14 retail outlets throughout the region. Naturediet regards eastern Europe as a great opportunity. The company cites a recent survey, which has shown that there is a growing desire amongst consumers for higher-quality pet food. Despite an average monthly spend of just €13.32 on pet food, many Romanians are prepared to pay a little extra provided the quality is reliable. According to Naturediet, the situation in Bulgaria is similar, where consumers are showing very little brand loyalty at present, and are persuaded more by promotions and advertising campaigns. Naturediet has also deals with partners in Holland, Finland, Norway and more recently in Greece, where the company was unveiled at the bi-annual trade show Pets Today.