New head of Sera North America

Matthew Zadravec is managing the Sera branch in the USA. He has 14 years of experience in the pet industry. He joined the family enterprise HP Hobby Program in Slovenia and gathered experience in all departments of the company. After having managed HP Hobby Program and led over 200 employees for two years, Matthew Zadravec moved to the company’s long-time co-operation partner Sera and now manages the branch in the USA.