Readers of the American trade magazine Pet Business have given the “Elégance” leads marketed by Flexi International the Industry Recognition Award 2007 (IRA). For American speciality retailers the exclusive leads with their high-gloss-finish casing thus constitute the best product in the lead and collar category. The IRA is presented each year to manufacturers of especially innovative and outstanding products in the American pet product sector. “We feel honoured that our American distribution partners have recognised Elégance leads with this coveted award,” said Manfred Bogdahn, president of Flexi International.