With its acquisition of shares in the German firm Paulchen Heimtierbedarf, the Belgian company Flamingo aims to strengthen its strategic position in the German and European markets. A press release from Flamingo states that combining the product ranges would give shared customers an outstanding product offer comprising the full-range expertise of Flamingo and the proven creativity and innovative capacity of Paulchen Heimtierbedarf over the last 30 years. It is emphasized that the contact partners for the retail trade remain the same. The sales and management team of Paulchen will retain responsibility for the joint activities of the companies in the German market.