Private label gains in shopper attitudes

New PLMA research data, released for the first time at the seminar programme at PLMA’s “World of Private Label”, showed that private label not only gained market share across Europe last year, but also that the impressive market share increases by retailer brands in recent years are being driven by a fundamental shift in shopper attitudes. In the advanced markets of Western Europe, private label grew despite strong competitive moves by the A-brands. In central and eastern Europe, where modern retailing is rapidly taking root, retailer brands are making their biggest market share gains. This year’s version of “World of Private Label” featured more than 3 100 exhibit stands representing over 1 600 companies from 70 countries. Overall, there was an increase in exhibitors of over 100. National and regional pavilions were important attractions, with more than 30 of them on the exhibition floor.