Procter & Gamble relaunches "Eukanuba"

According to a report from the Petfood Industry Electronic Newsletter, Procter & Gamble is intending to introduce a new product line featuring breed-specific formulas with a relaunch of the "Eukanuba" brand. The line will include "Labrador Retriever Formula", "German Shepherd Formula" and "Dachshund Formula", for example. The products are expected to be available from March in pet speciality stores in the USA. A "custom care" line has also been announced for dogs with special health concerns.