Triple alliance: pet welfare first

The organisers of Interzoo, SuperZoo and Zoomark are entering into partnership to serve the pet supplies market and promote responsible pet ownership. Representatives of the three fairs met to lay the foundations of an alliance to pursue these aims. During the meeting, held in Bologna, the three show organisers proposed ideas and suggested ways to address cooperatively common questions relating to the pet supplies market, future scenarios and possible new challenges. “Our primary objective is to promote pet welfare, which is the basis of the market. The more pets become members of the household and the better they are cared for, the more the industry grows. Sharing objectives and positions, we can contribute to the promotion of responsible pet ownership and consequently support the industry,” protagonists of the alliance said.