Trixie UK: two new sales executives

Trixie UK is continuing to expand and has added two new sales executives to service its increasing customer base. Ed Watkins, sales executive for the North West and Sara Bodinar, sales executive for East/West Midlands, Lincolnshire and South Yorkshire areas have now joined the Trixie sales team. Sara Bodinar joined Trixie in September. She is based very centrally in her region and is able to introduce the Trixie brand to many new stores. Ed Watkins took on his new role in November and brings with him a strong background in merchandising, knowledge of the industry and hands-on experience of pet retailing.