Petwise names chief executive officer

Petwise has announced that Mac Tillman has been named CEO with effect from 5 February. As part of this appointment, Kevin Fick, who has served as CEO of Petwise since 2012, has been elevated to a new role with the company’s board of directors, where he will continue to work with Tillman and the company.

Tillman brings to Petwise more than 25 years of enterprise-level experience of leading high-performing teams and driving brand growth in the consumer goods and pet care industries. He held pivotal roles at Big Heart Pet Brands and Del Monte Foods, and was most recently CEO of Alete Active Nutrition.

Petwise has been led by Kevin Fick for nearly twelve years, during which time he worked to develop the company’s platform and portfolio, and helped secure strategic investment in the company from A&M Capital Partners.

“We’re thrilled to welcome Mac as the new CEO of Petwise,” said Ryan McCarthy, partner at A&M Capital Partners.