Pet food acquisition in Poland

09.02.2005
Provimi acquires the pet food company Ben

Provimi, one of the world leaders in the animal nutrition business, has acquired the pet food company Ben in Poland. With this acquisition Provimi becomes the no. 2 pet food producer in the Polish market. Founded in 1998, Ben Sp. Z.o.o. is one of the leading wet pet food producers in Poland and is located in Perzów, north-east of Wroclaw. Ben currently employs 84 people and has an annual production capacity of 15,000 tonnes. The company is well established in the Polish grocery channel, 85 per cent of its products being sold under private label and 15 per cent under various Ben brands. The existing pet food activities of Provimi Polska will be merged into Ben, which will be renamed Provimi Pet Food PL. With this acquisition Provimi further improves its already leading pet food market position in Central and Eastern Europe.
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