“A young, fun and disruptive brand”

The other companies are Milbby, the creative universe of arts and crafts, Futbol Emotion for enthusiasts of this sport, Bookish for book lovers and Brandstory, a developer of consumer products. Combining all the companies in the group, the Tansley project has over 65 stores, online presence and a strong engagement in international markets. The digital community of the group totals nearly 5 mio users, making this indicator of engagement and community key to understanding the scope of the project. Tansley’s work was recognized last year in the AECC Awards 2023 in different categories.

Guaw, one of the five companies, has the mission “to care for the health of animals and the planet we live on.” The young retail chain currently boasts nearly 30 points of sale in different cities across Spain, but wants to grow strongly in the next years. The retail chain is led by a team that has over 15 years of experience in the pet sector. Javier Osa, former CEO and Co-founder of Kiwoko, is now director and Co-founder of the Tansley Group. He is supported by Denise Facchin, former financial director of Kiwoko and now CEO of Guaw, and a group of individualists focused on 360° health and animal well-being. Guaw sees itself as a young, fun and disruptive brand that offers products carefully selected by experts and ensures customers to have access to the best brands in the national and European market. The company offers a product range with over 8 000 references dedicated to animal health, nutrition, products for sports and walks, hygiene, beauty and even the trendiest accessories.  

At the beginning of this year Guaw opened a pilot store in El Muelle Mall in Las Palmas de Gran Canaria with the clear objective to taking the company to the next level and achieving accelerated growth in future.

Guaw has also its own online store (guaw.com), which operates in the Spanish and Portuguese market. Furthermore, the company has other websites in its portfolio, serving other European markets such as France, Belgium, Portugal and Italy: Petsonic by Guaw and Petsfarma by Guaw. The pet retailer takes pride in its mission and values, which are reflected in 300 Pets, people and Planet commitments. That means:

Guaw is collaborating with local shelters in monthly…