A Celebration of Success

As a leading European pet food company, Vafo made a significant impact at this major pet industry trade fair in Germany. They introduced new products, highlighted sustainable practices, and celebrated a significant corporate acquisition. Vafo’s commitment to sustainability was evident from their booth, constructed from recyclable materials. Tables made from Brit Care sustainable packaging and boards from repurposed pallets highlighted their environmental dedication, making their booth one of the busiest at Interzoo.

The product line-up was a major attraction. Under the Christopherus brand, they expanded their vegetarian pet foods, offering unique meatless snacks for pets. For cat owners, new Brit Care products included Brit Care Cat Soups and Brit Care Cat Freeze-Dried Treats and Toppers. The Carnilove brand launched Freeze-Dried Raw Snacks for dogs, providing balanced nutrition that mimics a natural diet. Vafo also emphasised its veterinary food range, developed with top veterinarians to meet pets’ specific dietary needs, reinforcing the company’s commitment to pet health.

A significant milestone for Vafo was completing its acquisition of Allco Tiernahrung, a distributor of super premium pet food in Germany for over 50 years. Now a fully integrated subsidiary, this acquisition enhances Vafo’s market presence in Germany and beyond.

Vafo’s success at Interzoo 2024 was capped by its traditional end-of-fair party attended by over 400 guests, setting a new record and reflecting Vafo’s growing influence in the pet food industry. Looking ahead, Vafo is gearing up for Zoomark 2025 in Bologna, Italy, eager to continue its journey of innovation and growth in the global pet care market.

In summary, the Vafo Group’s participation in Interzoo 2024 displayed its latest products, sustainable practices, and strategic growth through the Allco acquisition, setting the stage for continued leadership in the pet food industry.