100 000 subscribers

Supreme Petfoods is recognised as a leading manufacturer of food and treats for small animals. The company’s YouTube channel @SupremePetfoods recently passed the 100 000 subscriber mark. “This success underlines Supreme Petfoods’ commitment to supporting its retail partners through comprehensive consumer marketing initiatives,” emphasises marketing executive Julie Fowles. From social media marketing on platforms such as YouTube, Facebook, Instagram, TikTok and Pinterest to in-store POS materials, Supreme Petfoods is constantly striving to drive sales for its retail partners and inspire pet owners.

“We are incredibly proud to have reached this milestone on YouTube,” confirms Claire Hamblion, marketing director at Supreme Petfoods. “It reflects our ongoing commitment to providing valuable resources and support to our retail partners and the small pet owner community."

Supreme Petfoods’ YouTube channel offers a wealth of content aimed at educating pet owners on best practices for pet care, nutrition and overall wellness. With informative videos, how-to guides and expert knowledge, the channel serves as a valuable resource for pet owners looking to improve the lives of their pets.

In addition to its online presence, the company continues to promote pet health and wellness through various initiatives, such as sampling campaigns and vet referrals. Hundreds of thousands of free samples of Supreme Science Selective rabbit and guinea pig food have been distributed to pet owners so that pets can try a high-quality diet tailored to their specific needs.

“Our mission is to empower small pet owners with the know­ledge and resources they need to help their pets live long, healthy and happy lives,” Hamblion says.