Food for life

Supreme Petfoods has announced its intention to present a new marketing campaign, “Food for Life”, at Interzoo. With this it aims to raise the level of awareness of its Science Selective range of species-specific food for small animals. “A significant sum has been invested in the campaign, which includes an advert to be featured on YouTube, Instagram and Facebook. It is in various languages and will reach a global audience,” says Claire Hamblion, marketing director of Supreme Petfoods.

Extensive market research has been undertaken to help strengthen the positioning of the Science Selective brand and to develop the new “Food for Life” campaign concept. Claire Hamblion adds that “since the health benefits of optimal nutrition are coming increasingly to the fore, it is time to launch a global campaign such as not previously seen in the small animal sector.” She emphasises that the objective is to make the advantages of high-quality food obvious to a worldwide audience.

The Science Selective product range for small pets has been tailored on the basis of scientifically validated nutritional findings to the needs of rabbits, guinea pigs, chinchillas, degus, ferrets, gerbils, hamsters, rats and mice in each phase of life. The assortment for herbivorous pets contains a high proportion of dietary fibre, natural prebiotics, and Omega 3 and 6 fatty acids as well as being free of added sugar. According to Claire Hamblion, these are major trends in the pet food market: “

“In recent years we have perceived a growing demand for natural products. We are also finding that people are increasingly health-conscious when it comes to their small pets and many owners are prepared to pay a premium for healthy products.”

The company has complemented its Science Selective brand with the Tiny Friends Farm range. As well as presenting its new advertisement at Interzoo, Supreme Petfoods will also be showcasing new products in the ranges. “We are inviting our customers to raise a glass of champagne with us to the continued growth of these brands in the small animal category and to celebrate the launch of the new marketing campaign and the new products,” concludes Claire Hamblion.