Victory for Collar ­Company

The Ukrainian firm Collar Company has steadily raised its international profile in recent years with innovative, eye-catching products. In the competition to find the PET worldwide Product of the Year 2020/2021, it submitted Waudog, a ring-shaped retractable leash for dogs. The designers shifted the weight centre to the handle to reduce the stress on the human hand. The unique shape of the stylish accessory allows pet owners to use it hands-free by putting the leash on the wrist. A number of retailers from different countries were very taken with this product idea and voted for it online.  

The retailers among the readers of PET worldwide were given three months in which to vote online for 19 different pet products featured in issue 1/2021 of the magazine. A wide variety of products was presented, including food products, accessories and care items plus other innovations from the pet supplies sector.
Many retail companies from across the globe took up the invitation to participate. The voting process developed into an exciting contest in which three companies were neck-and-neck in the race for the finish line. Collar Company ultimately prevailed over its rivals by a short head.

Staff at the Ukrainian company were delighted to have taken the title of PET worldwide Product of the Year 2020/2021 in the face of strong competition. "For 25 years now, the Collar Company team has been creating products that made pets and people happy. Our goal was to create a stylish accessory to wear on a pet walk, which hasn't existed before. This victory inspires us to create new products that will make pet parents from Japan to the USA joyful," commented Collar Company's founder and CEO, Yuriy Sinitsa.
Before Collar Company, previous winners of the PET worldwide Product of the Year were Austrian pet food specialist Petco (2018/19) and the Czech pet food manufacturer Vafo.

PET worldwide held a prize draw for online voters to receive an exclusive pack of six bottles of wine from Germany. The winner was Eric van der Wal, pet senior category manager of the Dutch garden centre chain Ranzijn. Congratulations!