Mobile payment, Photo: Geralt, Pixabay
Photo: Geralt, Pixabay
PET plus

Mobile payment

Paying by click

The auditing and consultancy company PwC has looked at mobile payments in an international study. Acceptance of the practice varies considerably between countries.
Deep insights, facts & figures: Premium information for the pet industry.
  • Retailers and suppliers: exclusive insights
  • Market analyses and country reports
  • Magazine in print and digital
  • Latest news and archive
TRIAL OFFER
Subscription
Continue reading now
"German consumers above all pay less often by smartphone than their European neighbours," is one conclusion drawn from the study. 1 000 Germans took part in the survey along with 500 people in Austria, Switzerland, the Netherlands, Belgium and Turkey respectively.
Traditional payment methods are widely used. Around 90 per cent of respondents stated that they use cash, SEPA transfer and debit card frequently. The only exception was the use of SEPA transfers in the Netherlands and Belgium, with 72 per cent and 60 per cent usage rates respectively. Credit card usage varies widely across countries. Turkish respondents had the highest usage rate at 79 per cent. The Netherlands, on the other hand, has the lowest usage frequency for credit cards at 48 per cent.
Contactless payment lags behind other forms due to low levels of infrastructure penetration, hand in hand with security concerns when compared to credit card usage. Usage rates for contactless payment are only significant in Turkey and the Netherlands, at 61 per cent and 70 per cent respectively.

Payment goes online

Online payment is frequently used in Germany, the Netherlands, Belgium and Austria, with more than 80 per cent of respondents stating that they use it. Turkey has the lowest rate of online payment (58 per cent). On the other hand, mobile payment is very popular in Turkey (65 per cent usage rate). Germany has the lowest rate of mobile payment usage (25 per cent), which seems to be related to the higher security concerns. The Netherlands and Belgium have an above-average rate of usage compared with the other countries surveyed, with 51 per cent and 47 per cent respectively. Online payment is expected to gain further traction, especially in Switzerland and Turkey. It is stated that usage rates will rise from 69 per cent to 82 per cent in Switzerland and from 58 per cent to 78 per cent in Turkey.
Mobile payment is also expected to grow strongly. Respondents in Germany and Austria stated that they will use mobile payment almost twice as often in the near future. Respondents in Switzerland and Turkey will also use mobile payment more frequently, with a rise from 35 per cent to 59 per cent expected in Switzerland and from 65 per cent to 82 per cent in Turkey.New payment technologies, such as payment using biometric features (finger prints, facial recognition, etc.), remain unpopular among consumers, with stated usage rates of around 10-15 per cent.
Back to homepage
Related articles
Read also