Focus on seniors

European households are home to over 85 million dogs, 20 million of which are regarded as senior dogs. These require special treatment. The pace of ageing is influenced by various elements including genetic factors, nutrition and the dog's lifestyle. Adapting the dog's food appropriately to its changing nutritional requirements over its entire lifespan is thus essential to ensure a pet's longevity and wellbeing.
Dog owners seek ways in which they can help their dog and keep it active into advanced middle and old age. TropiDog Senior food satisfies the needs of ageing dogs with its adapted composition, which includes the patented Phenomind formula. The natural solution limits the effects of ageing on the dog.Phenomind consists of natural active ingredients, more accurately extracts of Vitis vinifera grape skins and vaccinium angustifolium wild lowbush blueberry powder. Blueberry extract improves antioxidant levels, promotes the brain function and has a positive effect on memory, while grape polyphenols increase communication between the brain cells. Wild blueberries also have the highest antioxidant values of 40 tested types of fruit and vegetables. Phenomind utilises the synergy effect of both extracts.

How do owners recognise the signs of ageing in dogs, including the psychological signs? How can an appropriate food be put together for older, mature dogs? What can be done to keep an older dog in the right condition? And how can it be stimulated mentally in later life? Answers to these and many other questions were given to the participants at the first national canine conference, organised by Tropical and held in mid-November in Katowice in Poland.
The YouTube channel TropiDog Tips has also been developed to impart reliable know-how about responsible pet owning. The channel is hosted by Joanna Dziurowicz.

For the speciality trade Tropical has initiated a project for establishing relaxation zones for dogs and their owners. Comfortable loungers and a menu for dogs are intended to support the sale of TropiDog foods. Such zones have been realised hitherto primarily in Poland and in Portugal.