New headquarters in Angers

Gamm Vert Synergies already has 90 directly-operated shops covering a huge area in central and western France. "We will continue to include agricultural co-operative outlets specialising in businesses other than gardening," announced Guillaume Darrasse, managing director of InVivo Retail, at the inauguration of the headquarters. 
45 employees already moved to the new building in November. They all work together on a 1 000 m2 plateau designed to promote cross-collaboration. Gamm Vert Synergies also manages a logistics platform with over 40 employees in the town of Ecouflant, a few kilometres north of Angers.
"By establishing the headquarters of Gamm Vert Synergies in Angers, we wanted to fully engage our activity in this fast-growing area of western France, which has become a veritable hub of expertise in the plant market. We also intend to contribute to local economic development by recruiting 70 employees within five years to support our goals," explained Didier Ladane, managing director of Gamm Vert Synergies.

Thierry Blandinières, managing director of InVivo, confirmed that in future Gamm Vert's core business will also remain mainly franchising, relying on the energy and know-how of the agricultural co-operatives. "However, Gamm Vert Synergies will allow us to accelerate the resurgence of the garden centre. In order to be more in tune with consumer expectations and less dependent on seasonality, we will continue to support our Frais d'ici and soon Bio&Co food brands, which meet the demand for local and organic products."

Gamm Vert is the leading local gardening retailer in France with more than 1 000 shops throughout the country. Many of the outlets also include a pet product department. 

The retailer includes four brands: • Gamm Vert Village: 500 m2 rural garden centres, located in areas with under 5 000 inhabitants;• Gamm Vert nature: 1 500 to 2 500 m2 local garden centres, located in areas with 10 000 to 30 000 inhabitants;• Gamm Vert: magnet garden centres, located in areas with over 30 000 inhabitants;• Gammvert.fr: the number one gardening website with a wide assortment.Gamm Vert belongs to the agricultural group InVivo. InVivo Retail, the company's multi-channel…