The coolest hangout

Interzoo is regarded as an important pacesetter for the international pet sector. Here trade visitors get a global market overview of the latest food, care and accessory products for cats, dogs, birds, fish and reptiles. Two years ago the show hosted 1 818 exhibitors and 39 075 visitors from 117 countries. It is organised by the Wirt-schaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF).

As long ago as several months before the start of Interzoo 2018, more companies had booked their stands than at the comparable point in time two years ago. "We have good reason to announce Interzoo 2018 once again as the foremost event in the global pet sector next year," was the proud declaration in a press release at the time, as the exhibition space occupied in 2016 had already been exceeded. Of the companies that had registered up to that point, 80 per cent come from outside Germany. However, the interest from German companies is also reported to have increased.
The organisers have received bookings for larger stand areas from Great Britain, Italy, the Netherlands, Austria and Turkey, as well as from exhibitors from further afield in Asia and the USA. More applications have been received in particular from China, Hong Kong, India, Canada, Macau and South Korea.

"Many foreign companies participate in Interzoo as part of a country pavilion," stated the press release last December. Joint stands have already been booked for 2018 by Brazil, China, Great Britain, Hong Kong, Ireland, Italy, Canada, Singapore, Taiwan, the Czech Republic and the USA.
To help exhibitors plan a successful show, the organiser offers marketing packages. Companies can advertise in the show catalogue or the "Interzoo Daily" show newspaper, or online with Internet banners, logos in the digital hall plan and a well maintained company entry in the exhibitor database. Exhibitors are supported initially by an Internet editorial team when setting up logos, product information and digital press releases.
During the show, exhibitors can then draw attention to their company on site with advertisements in light pylons and light boxes, on LED displays and on banners. At the next Interzoo they may also book so-called "walking acts" for the first time, in which people (max. of two people in a group) clad in promotional clothing move through the halls advertising their show stand. "Along with the show stand, the 'walking acts' are one of the most direct and creative…