A positive outcome for ParkZoo

The seventh ParkZoo trade show took place in Moscow at the end of September. The number of trade visitors grew by six per cent compared with the previous year to over 9 000, and the size of the fair also increased.
Exhibitors came from 46 Russian cities as well as from ten other countries. The visitors to the show came from 72 regions across Russia and from 30 other countries worldwide. The organisers regard this as confirmation of the positive trend in the Russian pet supplies market.

This time there were over 300 new item names, which is 10 per cent more than last year. The pet products premiumisation trend was clearly in evidence. This trend is not new for foreign companies, but Russian manufacturers have been working towards it for many years. The quality of domestic products, packaging design and promotional materials has increased appreciably.  Russian companies are continuing to improve product quality and this year it became obvious that excellent domestic products are now the norm rather than the exception, with many products meeting market demands and living up to the notions of high quality, modern design and correct positioning.
The exhibition stands of Russian participants, both large and small, including those of regional companies have become more attractive. All this along with the friendliness and hospitality of the staff created a very special festive and business-like atmosphere at ParkZoo. Numerous events, celebrations, treats, performances and gift hand-outs at the stands of participating companies brought a positive energy to the business in hand and the establishment of good business relations.

The Russian Pet Industry Union Autumn Forum was held the day before the exhibition opening and hosted 100 pet industry entrepreneurs discussing the most acute issues regarding legislative regulation and state control of the sector. Nic Dechamps (Genic, Germany), an expert in retailing, marketing and business development, gave a presentation on "The main values of retail: how to attract new customers and earn their loyalty". More than 150 representatives of the retail trade sector attended this.
"The exhibition demonstrated its high organisational level once again as evidenced by a lot of positive feedback from…