Italian excellence for over 60 years

For over 60 years, the Morando family, together with a team of internal veterinarians, has been working to produce food with high nutritional and quality standards for cats and dogs. "We became the first company in Italy to produce food for dogs, cats and horses," the company proudly stresses. Today Morando, which has its headquarters in Andezeno close to Turin, claims to be the Italian market leader in pet food. 

The company employs more than 250 people and exports products worldwide. From the first steps taken by company founder Enrico Morando, who is still involved in the company, his sons Giovanni and Walter, joined by his grandchildren Franco and Laura, are committed on a daily basis to translating, with professionalism and enthusiasm, all of their experience accumulated over the years into great quality products. 
60 per cent of the company's sales are transacted outside Italy. Morando products are strongly positioned in the market in southern Europe in particular, and the company is looking increasingly to foreign markets. For example, the company has a presence in Arabia and the ­Middle East, and recently also put its feelers out in India. At its headquarters in Andezeno Morando operates a production plant for dry food, while moist food is produced at a factory in Molfetta (Bari). 

Morando sets store by offering truly innovative products with a strong emphasis on taste. "We want to meet pets' needs with a great deal of attention to their health and to a correct quality/price ratio," states the pet food manufacturer. The company works with the most advanced technologies, structured to offer innovative and quality products, which are delivered quickly and are able to satisfy the distribution and end consumer requirements in all respects.
Because Morando is also active outside the pet food segment, Morando Corporate was created as a consequence of the diversification of the Morando family activities. The companies Montalbera Terra del Ruche (wine) and Morando Real Estate (real estate) also come under this umbrella.

At Interzoo in Nuremberg, Morando unveiled two new dry products for small dogs, Migliorcane I Preferiti Mini Adult and Pesoforma. The former is ideal for maintenance, according to the company, while the latter was designed for small dogs with an urban lifestyle, who are less active and therefore need a lower calorie intake.Morando also presented a complete food for small dogs with…