Inspiration comes from all corners

With distribution in over 40 countries throughout Europe, America and Australasia, Scruffs has steadily expanded its reach and continues to add more markets to its portfolio each and every year. Based in Manchester/England, Scruffs (for dogs) and Tramps (for cats) focus on producing premium bedding for pets. Combining a huge variety of high-end fabrics more commonly found in home furnishings with a colour palette that reflects the most current global home textile and fashion trends, the company's pet beds fit seamlessly into any modern home décor.Innovation is a key platform of the Scruffs philosophy. From self-heating fabrics to orthopaedic memory foam fills, from 100 per cent recycled bedding made from plastic bottles to self-cooling gels, the company offers a comprehensive and diverse range that ticks every box for every dog and cat. The Scruffs team stresses that it is constantly evaluating its product portfolio and identifying what works best and what can be improved.

Inspiration comes from all corners, and apart from Scruffs designers and buyers (all of whom have dogs or cats), the company regards it as essential to stay in touch with pet owners. This is why the world's biggest dog show Crufts is so important to the team at Scruffs, and is the one show that is permanently marked in their diaries. It's the one chance the team has to really talk to its customers and find out what they like, or don't like, about their products. Another invaluable resource for Scruffs is social media: Facebook and Twitter give consumers a voice and the chance to be heard. The company, therefore, employs a dedicated social media representative, who interacts daily with its audience, now in excess of 25 000. One of the team's favourite things about social media is when users post pictures of their dogs in a Scruffs bed.

Since its inception, the Scruffs brand has been built on a reputation of unmatched consistency and quality control. With its own team based in the Far East, the company is proud that its returns rate in 2014 was approximately 1 in 10 500 worldwide. Each year Scruffs continues to strive for excellence in every part of design and production.
Scruffs products are distributed to around 1 800 retailers in the UK, of which around three-quarters are pet shops and garden centres, but this figure does not include the retail outlets. The brand is also actively marketed in the export sector, with strong growth…