Developing a big sales network

The company has also developed into a successful agent for internationally famous corporations like 7-11, Carrefour and Starbucks. Starting out as a flour manufacturer, Uni-President gradually diversified into the food, feed, beverage and dairy businesses. The aquatics division entered into technical cooperation with Nissin Food Products Co. Ltd. (Japan) in 1969 to produce eel feed and was the first to market with shrimp feed in 1978. In 1983, the division began operating independently as the Uni-President aquatic business division. As well as being committed to a production and quality inspection regime, Uni-President has a significant advantage when it comes to raw materials. The company operates wheat flour mills and salad oil factories, so raw materials such as lecithin and wheat germ are produced in-house. Bulk purchases of other raw materials help to reduce costs, enabling the company to provide customers with a high-quality product at a satisfactory price. Product range Uni-President Aquaculture product lines include aquaculture feed, ornamental fish food and koi food. In 1994, the company launched its “Aqua master” brand. Over the years, product sales have enjoyed steady growth and sales outlets have been established in 20 countries throughout Asia and Africa. The company has been planning the entry of “Aqua master” into European and American markets more recently with the aim of developing a truly international sales network and satisfying customer demand in different markets. Research and development at the company has focused on optimising the product formula for “Aqua master”. Recently, the brand has combined the traditional oriental diet with modern biochemical technology in “Aqua master” koi food and ornamental fish food. Fermented soy beans, known as natto, have been known as a health food benefiting digestion for over a thousand years in China and Japan. Natto probiotic (Bacillus subtilis natto) has been added to “Aqua master” koi food and ornamental fish food to aid digestion and reduce water pollution. This breakthrough development was presented in a paper to the World Aquaculture Society in 2007. As Uni-President explains, following rigorous experimentation and testing it was determined that the addition of a suitable amount of natto probiotic can benefit fish digestion, reduce excrement amounts and lower faecal density, making it more soluble in water. When the natto probiotic interacts with fish excrement, harmful nitrous acids are…