Pet owners are developing deeper bonds

The American Pet Products Association (APPA) has released the 2024 Bird, Small Animal & Horse Report: Strategic Insights from the National Pet Owners Survey, providing comprehensive insights into these specialized pet ownership segments. The research reveals significant shifts in how bird, small animal and horse owners interact with and care for their pets, emphasizing deeper emotional connections and increased investment in pet health and wellness.

Five key findings from the report include: Pet owners are developing deeper bonds with their animals, as evidenced by significant increases in gift-giving. Owners are making more comprehensive provisions for their pets' future. There's a marked increase in proactive health and wellness management across all pet types. Owners rely on specialized shopping channels and trusted information sources, and, finally, the pet ownership landscape is evolving with changing preferences.