APPA acquires The Pet Summit

The American Pet Products Association (APPA) has acquired The Pet Summit, an educational conference and online platform dedicated to bringing together pet industry stakeholders. The deal comes at a time when APPA is looking to advance its member offerings and diversify the association’s services.

Since its establishment in 2020, The Pet Summit has offered more than 150 educational classes, workshops, live panels, Q&A sessions and more for a specific niche of individuals in the pet industry: pet influencers, social media managers, brand owners and bloggers. Its goal is to help bring these stakeholders together to learn, inspire, network, raise awareness and build a stronger community together.

“The Pet Summit represents every pet parent, business owner, rescue organisation, influencer, blogger or pet-related website that wants to grow their following, start a business, learn the dos and don’ts of partnerships, elevate their content for better engagement and more,” said APPA chief growth officer Jeremy Baker. “We are extremely pleased to not only work more closely with these individuals and entities across the broader pet care community through this acquisition, but to also extend new educational resources and networking opportunities to APPA members. We believe this acquisition is a seamless fit that will open the door to new audiences and prospects to drive success for both organisations as we continue to strive to expand APPA’s member services.”