Innovations in a stsrong segment

Relaunch at AnimondaGerman company Animonda has revamped its "Vom Feinsten" range for cats in a bid to accelerate sales. The target was to improve clarity at the POS and to strengthen brand recognition, says Animonda. The wide range that previously comprised up to 30 varieties in ten categories has been reduced to a simpler and more comprehensible range comprising four groups, "Kitten", "Adult", "Castrated Cats" and "Senior", and 21 varieties.www.animonda.deTrue love for catsThe German food manufacturer Mera from Kevelaer offers the cat food "True Love", a dry food that is not only suited to meeting the wide-ranging requirements of cats, but also appeals to cat owners with its expressive packaging and the concept as a whole. It also contains colostrum, the strongest immune system protection in nature, according to Mera. Another variety, "True Love for Small Discoverers" will be added to the product range in July. This variety is aimed at ensuring healthy growth and meeting the needs of kittens. All varieties will also be available in the future in the 4 kg pack size. The varieties "Für die Majestät im Haus" (indoor cats) and "Für feinsinnige Gourmets" (sensitive cats) will also be available in a 10 kg container.www.wahre-liebe-fuer-katzen.deAll naturalAustralian company Nature's Gift is a manufacturer of wholly natural, all-Australian pet food. Having earned a strong reputation for producing premium dog food, Nature's Gift says it has now produced a cat food range which encompasses all of the elements necessary to provide optimum daily nutrition for cats. The range includes wet food, dry food and treats. The 100 g wet food range includes the varieties: "Real Kangaroo", "Beef in Gravy", "Chicken with Pilchards", "Chicken in Gravy", "Roast Duck" and "Kitten formula". The 1 kg dry food range contains the varieties "Chicken with Salmon" and "Kangaroo". Finally the 150 g treat range contains: "Chicken" and "Seafood".www.naturesgift.com.auModern productionThe Futternapf Pet Food Group an innovative specialist in pet food. The company says its "Perfecto" brand offers attractive products in the dry food, snacks, bakery and accessory segments for cats as well as for dogs, small animals, birds and fish. Modern production facilities and regular inspections ensure a consistently high product quality, says Futternapf. Its coordinated manufacturing and delivery processes should also ensure short delivery times and a high availability of the goods. Customers in over 22…