CIPS keeps growing

This year’s edition of the most important pet supplies fair in Asia, the China International Pet Show (CIPS), continued the positive trend of the last few events. The organisers, China Great Wall International Exhibition and Nürnberg Messe, announced strong growth of the CIPS: “761 companies from 19 countries in the world showcased their products and services, marking an increase of 4.1 per cent and 11 per cent respectively on last year’s figures.” And the number of visitors set a record too, with more than 35 100 visitors (2010: 33 000 visitors) from 77 countries attending the exhibition in the Fair Pazhou Complex in Guangzhou. The organisers seemed satisfied with how the fair went: “It continues to be the top important trade show in the Asia Pacific area in this industry, bringing together trading partners across the global pet chain. After 16 years of development, the CIPS is regarded as an unparalleled marketing platform for the international pet and aquarium industry for sourcing.” Analysis of the visitor figures shows that the pet industry entirely agrees with this statement, according to the organisers: “The high quality of overseas buyers has increased 10 per cent against last year and the majority of visitors represented leading importers and wholesalers from Asia (22 per cent), Africa (1 per cent), America (5 per cent), Europe (9 per cent), the Middle East (2 per cent) and Oceania (3 per cent).” To offer all visitors the maximum information about innovations and trends at the show, the organisers specially arranged a series of activities to cover new designs and trends, such as fashion shows, best enterprises awards and on-site TV interviews. Growing market in China Increasing importance is being ascribed to the Chinese market at the fair. The organisers say that one of the signs indicating this was that the number of registered buyers from all over China rose to a high percentage, demonstrating that the Chinese consumer market has advanced. The dynamic growth of the Chinese pet and aquarium products market and manufacturing was also highlighted by the awards to outstanding enterprises in the Chinese pet and aquarium industry during the fair. On the T-stage, many Chinese exhibitors launched their latest products, promoted their brands to potential buyers and exchanged industry info with the many professionals. “More and more Chinese companies have realised the importance of brand in the business and paid great attention to their image and stand…