Strengthening the human-pet bond

For years, professional groomer Angie Porter, the co-founder of Furminator, attempted to find the best tool to combat shedding. After over a decade of using every possible device in the industry, she worked with her husband David Porter, also co-founder of Furminator, to develop a new type of tool that didn’t cut the pet’s coat. They created a unique tool to comfortably grab and remove the loose undercoat. Together they experimented with placing this stainless steel deShedding edge in a crude handle. Little by little they experimented with different, more ergonomic handle designs and more effective edges. After several modifications they arrived at their most successful design and patented the “FURminator” deShedding Tool, which now has multiple US patents and additional patents pending. Furminator headquarters are in St. Louis in the US state of Missouri. All marketing, production and logistics personnel are located at the headquarters. The sales staff of the company is located throughout the United States, Europe and the Far East. Export sales account for approximately 25 per cent of total Furminator sales. The primary countries include Germany, France, the United Kingdom, Italy, Spain and Japan. Reducing shedding Furminator regards it as its fundamental USP to develop and market unique functional products that strengthen the bond between human and pet. For example, Furminator’s deShedding Tools address the number one complaint of pet parents: shedding. Furminator asserts that its products provide the pet parent with professional results at home. The deShedding tools are available for dogs, cats, small animals and horses. The company emphasises that only Furminator reduces shedding by up to 90 per cent. deShedding edges are now designed specifically for long hair and short hair, removing the undercoat and loose hair quickly and easily. The pet’s coat will not be cut or damaged. For cats and small animals, the deShedding Tools offer a safe, holistic solution for preventing dangerous hairballs, according to Furminator. The company guarantees to reduce shedding better than any brush, rake or comb. The tools are used and recommended by veterinarians and professional groomers. Furminator has expanded its product range step by step. A lifelong grooming routine starts with “My FURst Groomer”. It’s specially designed to offer a soothing experience for puppies and kittens, while keeping hair clean and healthy, states the company. The interchangeable slicker brush…