Innovative solutions for the pet industry

DSM (Royal DSM N.V.) is a global science-based company active in health, nutrition and materials. By connecting its unique competences in life sciences and materials sciences, DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM's 22 000 employees deliver annual net sales of over €8 billion.The external manifestation of DSM's successful transformation into a life sciences and materials sciences company is its new brand logo. The new DSM is summed up by the new tagline: Bright Science. Brighter Living. DSM uses its science and innovation in partnership with its customers to create products and solutions that make a positive difference to people's lives.The company is increasingly concentrating on future-oriented, sustainable and bio-based solutions. ECO+ products - products that offer clear ecological benefits - should account for 50 per cent of DSM's total running business sales by 2015. The recent acquisition of Martek Biosciences a US-based producer of health and wellness-related, high-added value products from microbial sources, is actively contributing to this target.Activities in the pet marketDSM is reported to be the world's leading supplier of vitamins, carotenoids, other ingredients and premixes to the feed, food, pharmaceutical and personal care industries. Focusing on a wide range of activities aimed at the human and animal nutrition business, the pet business contributes about 5 per cent of the total turnover. In spite of this, the company serves around 400 to 500 customers in the pet market and maintains a close working relationship with the majority of them. Most of the companies are leading suppliers of dog and cat food, and an increasing number of them are also manufacturers of private label products. Corresponding to the globally achievable volumes, the business in other pet categories such as small animals, birds and fish plays a subordinate but nevertheless not insignificant role.The headquarter of DSM Nutritional Products, DSM's main nutrition-related organization, is based closed to Basle in Switzerland. Guided from there customers are served globally in six…