Catering for the needs of pets

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"Petsland International has more than 20 years of valuable experience in the apparel industry with its own factories in China producing various lines of garment products," general manager Catherine Chow states. The company originated as a manufacturer of children's clothing. Five years ago the sales team started receiving more and more enquiries from customers for pet fashion. It started researching the global pet products market and found there was a strong need for fashion products. "Our philosophy is to develop innovative and high-quality products, proven to enhance our customers' competitiveness," Catherine Chow continues. "Today we offer a full range of products selling globally at competitive pricing. It has enabled us to become a trusted brand in the pet care industry." The company has its own teams for design, research and development. The members understand pets and have experience of designing first-rate human fashion. The research and development team has come up with many innovative toys and products such as the inflatable dog mannequin. Worldwide brand Today, Petsland International distributes its own "Petsland" brand and has a huge sales network all over the world. The clothes assortment covers every conceivable situation with more than 170 styles, including a reversible parka and a wide range of fur jackets, sweaters, dresses, T-shirts, denims, overalls, nautical & beach, rainwear, scarves, bandannas and harnesses. "The innovative inflatable dog mannequin helps with demonstration and sales," Catherine Chow reports. "It is filled with gas rather than wool. The gas can be released and refilled easily. It reduces transportation costs, offers flexible space management for stores, is washable and has a contemporary look." The company's headquarters are located in Hong Kong and accommodate ten people including the sales and marketing team, the design team and the research and development team. The main factory is based in China and there is a subsidiary in France. 750 people are involved in production, merchandising and quality control in China. Petsland exports 100 per cent of its products all over the world to clients primarily in Australia, Greece, Ireland, Italy, the Netherlands, Spain and the USA. The annual sales volume is around $ 1.5 mio. "We are dealing with exclusive distributors in Italy, Ireland and Slovakia," Catherine Chow reports. "We supply to big retail chains, distributors…