Sanypet was established by Dr. Sergio Cannello, who was previously at the School of Homeopathic Medicine in Verona as professor and director. Cannello realised several years ago that many common animal ailments can be traced back to the wrong food. In “Forza10 Diet” the food expert developed a completely new type of food range that instantly met with considerable demand in Italy. The company’s aim in developing this range was to alleviate or even eliminate frequently occurring intolerances in dogs such as pruritus and dandruff. Sanypet has also brought the “Maintenance” range out on the market, a prophylactic food line that prevents the occurrence of these complaints altogether. Both lines are available for puppies, for small, medium and large dog breeds and also for cats.
Fish-based products
Sanypet cites the composition of its products as its formula for success. The recipe consists of sea fish as a source of protein and natural ingredients such as ginseng, pineapple, vegetable oils and Omega-3 and -6 fatty acids. The company believes fish to be the perfect substitute for meat, citing northern dog breeds such as the Siberian Husky or the Labrador as examples, which are fed on fish in their native countries. According to Sanypet, fish proteins also have a high biological value as well as being easily digested and very tasty. In addition, fish is rich in fatty acids, which promote a healthy skin, coat and body. Pets fed on fish suffer only rarely from hypersensitivity or food intolerances, the company states.
“Forza10 Biologic” is an organic product that the company has brought out for dogs and cats, consisting exclusively of certified, organically produced meat and other organic ingredients. Last year Sanypet launched further new products onto the market: “Forza10 Venison and Potatoes” and “Oral+” from the new “Prevention” line, which was created to provide targeted prophylactics. The first product in this series, “Oral+”, was developed to offer dogs a simple, effective solution against oral cavity complaints, for example tartar, gingivitis, bad breath and laryngitis. The product, developed for a hygienic throat and upper respiratory tract, contains Vitamin C, propolis, sage and thyme as well as ocean fish and organic meat. To manufacture the food, a special technology known as AFS (“Active Fresh System”) was used. This makes it possible to convey the heat-sensitive components of the food at a room temperature…