Counting down to the launch  

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“Loving pets and respecting their nature” is a claim that consumers are probably going to have to get used to when it comes to “8 in 1”, according to its inventors. Around 60 products for dogs are soon to be launched onto the market, and with products ranging from shampoos and chew bones to dog-friendly transport systems, 8 in 1 wishes to meet the requirements of pets and their owners to the optimum extent in future as a competent supplier.
The trick is to market the brand throughout Europe from the outset, says the responsible junior product manager for Europe, Thomas Huhmann: “We only have a few weeks left to finalise the details,” says 28-year-old Huhmann. However, he is confident that the launch date in April that has been announced can be met. The new European brand, which has been sold in the USA for over 120 years, already seems to be shaping up for a very successful launch. Marketing manager Martje Masson cites the first pilot sales in various European markets such as Great Britain and Greece, saying that these have been more than promising.
Confidence among distributors
Yiannis Rizakis, general manager of Provet in Greece, is able to confirm this. “Sales of 8 in 1 products are very good, and we are seeing growing demand,” he says. The positive news is causing other distributors, who intend to commence distribution of the 8 in 1 products in April, to prick up their ears. “We are hoping that
8 in 1 will provide new impetus for the market,” says Per Lausen of Eldorado in Denmark. The new pet brand can evidently serve a growing clientele of quality-oriented customers. “In our opinion, the strong concept and brand competence are favourable to a successful market launch,” he says.
8 in1 focuses on its core expertise in the fields of pet care products, snacks and treats plus travel and comfort. “These are all areas in which strong growth is forecast,” stresses Martje Masson. She believes they offer retailers a good opportunity to make their mark with customers through the 8 in 1 products. “The advantage of our products is that they are adapted to the trends and developments in the market as well as to the particular requirements of European consumers, thanks to intensive market research,” adds the 33-year-old.
At Interzoo, 8 in 1 will present its entire product range for the first time. Its web presentation provides a suitable information platform in the run-up to this. The domain www.8in1.eu will also come…