"Think laterally - act differently"

Download: "Think laterally - act differently" (.pdf file)It's now three months since the provisional programme was published. The two organisers - Dähne Verlag and Management Forum - have been working flat out during this time to fine-tune the programme, contact new speakers and pack even more variety into the two days of the conference.The aims of the conference are unchanged - to provide new ideas for the day-to-day business of the sector and to inspire a desire for greater creativity. Under the logo of "Think laterally - act differently: New concepts for success in the pet supplies sector", the conference is targeted at all those who want to depart from the beaten track and open our sector to new social trends and thereby also expand it.New trendsMany new trends are being presented. The managing director of a canine bakery will be introducing her successful company to the conference. An accessories company specialising entirely in luxury articles for dogs will offer new ideas on presentation for the pet product sector. A number of pet product retail companies that have started up this year with themed concepts will also be explaining their business concepts.The conference organisers have paid particular attention to ensuring that, as well as large corporate groups and leading speciality chains, small companies and pet supply businesses that are not affiliated to any system also receive a platform at the Wiesbaden conference. After all, it is precisely the blend and mutual enrichment of very large and very small companies that constitute the attraction of the pet product sector.Much will be said at this year's conference regarding the market significance of live pets in the pet supply trade. The prospects for the aquatics segment will be explored, there'll be a three-part workshop looking at the garden pond segment, and innovative speciality trade concepts focusing on live pets will be unveiled.  Another question that will be considered at the conference is the significance of social trends such as lifestyle, premium and organic for the pet product sector. To what extent have such trends already been picked up on in the trade? The Pet Conference will introduce some new concepts and business ideas with which the pet product trade can react to current trends and thereby achieve considerable success.Pet World trade exhibitionThe first-rate programme of the Pet Conference is complemented by the trade exhibition Pet World 2007. Here innovative manufacturers…