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5-6/2007
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Download: Lots of big names missing (pdf file)
Stand prices that are too high, a lack of good organisation, too few interesting visitors: the criticisms raised repeatedly over the years by exhibitors at Expozoo have now taken their toll. Nestlé Purina Pet Care, an important supplier to the French market, was absent from Paris altogether. Its rival Masterfoods had only a small booth. And even the Italian accessories manufacturer Ferplast failed to show. The stands of Royal Canin, Hill's and Iams were far smaller and less spectacular than in previous years. An even more dramatic development was the disappear-ance of leading aquatics companies from the list of exhibitors. Market leaders like Tetra, Sera, JBL, Dennerle and Juwel indicated well in advance that they were not likely to be present at this year's Expozoo and even Rena, which had a large stand two years ago, was missing this time. Eheim and Hagen, on the other hand, were in attendance.The fact that the visitors, which in the estimate of some exhibitors were less numerous than at previous editions of Expozoo, did not find the exhibition hall completely empty was thanks primarily to a number of foreign firms, which asserted their claim to a share of the French market clearly with a much bigger fair stand. These firms included Europet, the Bel-gian company Flamingo and also Karlie Heimtierbedarf from Germany, a company presenting itself to the French public for the first time at Expozoo. The Italian accessories manufacturers Marchioro and Imac also occupied comparatively large booths, while pavilions housing manufacturers from Canada and Brazil, along with some exhibitors from eastern Europe including Vafo Praha and Aquael Janusz Jankiewitz, increased the show's international flavour.Although the number of specialist visitors was limited on all three days, many foreign exhibitors were nonetheless pleased with the response to the fair. Clemens Dingmann, the managing director of CD Vet, had no regrets about exhibiting: "We've made lots of new contacts at this show." Nutro, Bewital and Karlie expressed similar sentiments, referring to satisfactory talks with potential new customers.Zolux also expressed satisfaction with the fair. Its splendid stand, decked out with sand and presenting the firm's various new products in an attractive themed landscape modelled on a travel theme, was almost continuously busy - a scenario that some other firms could only dream of.
Stand prices that are too high, a lack of good organisation, too few interesting visitors: the criticisms raised repeatedly over the years by exhibitors at Expozoo have now taken their toll. Nestlé Purina Pet Care, an important supplier to the French market, was absent from Paris altogether. Its rival Masterfoods had only a small booth. And even the Italian accessories manufacturer Ferplast failed to show. The stands of Royal Canin, Hill's and Iams were far smaller and less spectacular than in previous years. An even more dramatic development was the disappear-ance of leading aquatics companies from the list of exhibitors. Market leaders like Tetra, Sera, JBL, Dennerle and Juwel indicated well in advance that they were not likely to be present at this year's Expozoo and even Rena, which had a large stand two years ago, was missing this time. Eheim and Hagen, on the other hand, were in attendance.The fact that the visitors, which in the estimate of some exhibitors were less numerous than at previous editions of Expozoo, did not find the exhibition hall completely empty was thanks primarily to a number of foreign firms, which asserted their claim to a share of the French market clearly with a much bigger fair stand. These firms included Europet, the Bel-gian company Flamingo and also Karlie Heimtierbedarf from Germany, a company presenting itself to the French public for the first time at Expozoo. The Italian accessories manufacturers Marchioro and Imac also occupied comparatively large booths, while pavilions housing manufacturers from Canada and Brazil, along with some exhibitors from eastern Europe including Vafo Praha and Aquael Janusz Jankiewitz, increased the show's international flavour.Although the number of specialist visitors was limited on all three days, many foreign exhibitors were nonetheless pleased with the response to the fair. Clemens Dingmann, the managing director of CD Vet, had no regrets about exhibiting: "We've made lots of new contacts at this show." Nutro, Bewital and Karlie expressed similar sentiments, referring to satisfactory talks with potential new customers.Zolux also expressed satisfaction with the fair. Its splendid stand, decked out with sand and presenting the firm's various new products in an attractive themed landscape modelled on a travel theme, was almost continuously busy - a scenario that some other firms could only dream of.
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