Ornamental fish & co. are the stars

The new store, located just 200 m from the previous outlet, offers a lot that is out of the ordinary in its 2 ,500 m² retail area. Customers can stroll among exotic show aquariums, shark tanks, piranha pools, koi ponds, aviaries and terrariums. There’s a wonderful exhibition of aquarium furniture covering over 300 m², featuring aquariums in very different settings. An artist’s fine framed pictures of beautiful animal motifs are exhibited on the walls of the new store, and in the check-out area “Spiky City” offers a range of cacti and bonsai trees. A wonderful display of aquarium furniture shown in entirely different settings extends over 300 m². The new store captivates shoppers with its wealth of attractions. It offers a visual experience for adults and children alike that entices them to buy. “As soon as they walk through the entrance, the customers should get the feeling that our store is something special. Then it will click and they’ll see that we can’t be the cheapest”, explains Jürgen Grohs. Although there’s an exclusive ambience about the store, advertising signs above the shelf gondolas remind shoppers that here “ice-cool calculations” have gone into ensuring that customers get “price cool” savings. Like “Biokat’s fresh”, for instance, which was on sale for a mere 5 € for a 20 kg sack straight off the lorry during the opening phase. Even the brands sold predominantly in the supermarkets are offered at the familiar low prices here. In their previous store, which carried on trading up to the day before the new store opened and is to be used as a warehouse until the end of the year, Jürgen Grohs and Jürgen Heuser limited themselves wholly to their two special fields, aquatics and ponds. And ornamental fish & co. will be the stars of the future too, as evidenced by aquariums with an overall volume of 150,000 l containing over 1,000 different types of fish. Complementary product ranges for other pets are also available in the new store. The company joined Sagaflor’s Zoo & Co. system, boasting around 120 stores in Germany, last autumn. The new store with a retail area of 2,500 m² offers a wide range of products for pets. Zoo & Co. Aquatop differs from the competition by virtue among other things of the wide range of services it offers. Made-to-measure aquariums and individual garden pond layouts are designed to order and installed at the customer’s home. Not only do the company’s experts design aquariums, they will also provide regular care…