Vast range of high quality products

Based in Castelgomberto, Veneto, Nova Foods states that it is the only pet food manufacturer in Italy to use this technology. Since this dynamic company has large chicken and turkey farms of its own, there is no shortage of fresh poultry for its pet food products. The production process utilizes state-of-the-art extrusion systems, so that the benefits of the fresh poultry are retained in the end product: good digestibility, freshness and a delicious aroma. At the same time, the products remain crisp, with a good chewing consistency. In contrast to foods based on animal meal, Nova products are particularly rich in the nutrients vital to cats and dogs. As well as having a high poultry content, which according to Nova is between 20 and over 30 per cent depending on the brand, the company’s pet food products also contain choice cereals. Genetically modified cereals have been deliberately excluded to avoid food allergies.
The entire production process is computer-controlled, and regular chemical and bacteriological testing is undertaken systematically on the basis of random samples. This makes it possible to retrace individual production batches quickly. Food scientists and vets monitor product quality on an ongoing basis.
Present in the most important markets
Nova Foods was establish-ed in 1991 on the basis of a preexistent business operating in the catering field. The leap from producing human food to pet food was brilliantly managed thanks to a versatile entrepreneurial spirit that successfully engineered the company’s penetration of a competitive sector. Today the company is present not only in Italy, but also in the European and world markets, where it supplies a vast range of high-quality products.
The company offers various product ranges to cover the different requirements of pet owners, and the product assortment is one of the most complete in Italy. A full range is marketed in the medium economy segment under the “Class Preference Dog and Cat” and “OK Cat & Dog“ brands, offering an excellent price-performance ratio. These contain various single foods with a fresh meat content of 20 per cent. They are especially rich in iron and protein and low in fat. The “Trainer” and “Divogatto” brands belong to the premium segment.
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