New standards in pet nutrition

With this innovation pet owners can proactively care for their pet’s dental health both during and after meals. Launched across Europe in July 2002, “Eukanuba” with “DentalCare” is the result of months of research into the dental health care of dogs and cats. Representing a major advance in the dietary approach to dental care, this latest innovation is based on the use of a special combination of minerals to reduce the build-up of tartar, a precursor of dental problems.
According to the Iams Company, the new “Eukanuba” with “DentalCare” is the result of months of research into the dental health care of dogs and cats.
With the introduction of the “DentalCare System” the Iams Company has scored another major achievement in nutritional health care. This innovative technology is not restricted to a specific diet — the entire line-up of dry adult and senior “Eukanuba” nutrition for cats and dogs provides dental care beyond the mealtime.
Just like their owners, it’s important for dogs and cats to have healthy teeth, with plaque and tartar kept at bay. But dental problems don’t just mean smelly breath – they can potentially become a serious issue. If left unattended in pets, plaque and tartar build up can lead to dental problems like gingivitis and periodontal disease. Ultimately, oral health problems like these can lead to more serious consequences for the overall long-term health of pets, with bacteria spreading to the kidneys, heart and other organs. Shocking statistics suggest that around 85 per cent of dogs and 75 per cent of cats, many as young as 3 years of age, have dental problems.
Support at the point of sale: the display for the new “Eukanuba”.
Surveys repeatedly show that owner compliance with a daily brushing schedule is low. The traditional nutritional approach to dental care has been limited to using abrasive techniques of either chews or dry kibbles. However, mechanical abrasion provides no continued effect after meals or between chewing sessions. The innovative approach pioneered by the Iams Company is a dual-action technology involving both the effect of the crunchy kibble, and the special minerals which embed within the plaque. By becoming incorporated in dental plaque, the nutritional minerals help prevent further mineralisation and conversion into tartar. Applied to the outer surface of the kibble, the minerals are released from the diet during eating and target the whole mouth, therefore providing benefits to non-chewing surfaces as well as…