Bioplast: A new product every day

Horst Ksiensyk and Jürgen Meuche founded the company as Bioplast Zoogroßhandels GmbH. As well as marketing cat litter, it was involved in the development and manufacture of pet accessory products. After a turbulent start-up period, in which the company moved following its swift initial success to Erkrath, into the premises of the oldest silk-weaving mills still existing in Germany, it grew to its present size.
Wanting to offer affordable innovation to the trade: Bioplast managing director Horst Ksiensyk.
Little has changed in the philosophy of its two managing directors. “Bioplast products should be distinguished by innovation at an affordable level for the trade and above all for the consumer”, says Horst Ksiensyk. “The product line in the core aquatics range must conform to a harmonious, well-rounded concept.” Following failed attempts at cooperation with Astra and Sera, Bioplast GmbH now employs a staff of nearly 100 from over 20 countries. Strategic orientation of the Bioplast brand was reduced to the aquatics sector, including products such as plant fertilizers and water conditioning agents. The company intends that the name of Bioplast should be perceived as a reliable partner of the pet trade, and that it should stand for price leadership as well as innovative products and creative ideas. With the successful introduction of its aquarium furniture, the company has become established in Europe as a serious, competent supplier. In the technical accessories segment, Bioplast attaches great importance to an optimum price-performance ratio. The company claims to have increased its delivery power to over 95 per cent on average in recent months by a quality offensive. Launching new products is always a difficult undertaking – and the motto in Erkrath is  “A new product every day” – but the company is counting on overcoming bottlenecks with the acquisition of a firm in Poland and the expansion of Bioplast interests in Malaysia.
Strategie orientation of the Bioplast brand was reduced to the aquatics sector.
A second removal in 1999 to the company’s current premises of approx. 12 000 m² offered space for further expansion, and another stage of construction should be completed this year. An additional production and warehouse complex on an area of 16 000 m² in total should then guarantee deliveries to Bioplast customers in over 30 countries.
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