Nicki Hamilton appointed managing director of Accapi Group

Accapi Group, the exclusive European distributor for performance dog gear specialist Ruffwear, has appointed Nicki Hamilton as managing director, effective 3 February. With a proven track record in the pet industry, she brings over 20 years of experience and leadership expertise to the role, the company said in a press release. She was previously European sales director and deputy head of Petsafe’s European business; following a spell as sales director at Pedigree Wholesale.

George Heydon, founder and chairman at Accapi Group, describes her appointment as a significant milestone in Ruffwear’s growth across Europe. Tasked with spearheading the brand 's growth, Hamilton will focus on strengthening existing relationships with retail partners while identifying new opportunities to expand Ruffwear’s presencee in key markets.