Five nominees for one award

The five companies nominated as candidates for the PET worldwide Best Newcomer Award 2024 have been chosen.

With the international competition it is staging for newcomers, PET worldwide aims to offer a platform for young companies with innovative ideas to get themselves known in the pet sector. And the trade magazine appears to have hit the jackpot by introducing this award, because almost 40 applications had been submitted by companies across Europe by the time the deadline for entries arrived.

The editorial team of PET worldwide then had the tricky task of selecting five nominees from the submissions. These five will have an opportunity to present themselves and their products/services to a large audience in five-minute live pitches in each case at the International Pet Conference in Brussels. The winner will then be presented with the PET worldwide Best Newcomer Award on the first day of the conference. It will fall to PET worldwide readers, who will vote online, and delegates to the International Pet Conference to decide which company will win the award, with each voting element being taken into account equally in the final decision.

The nominees for the award are (in alphabetical order): Fiboo (Poland), Just Russel (Belgium), Mammaly (Germany), The Better Cat (Germany) and The Pack Pet (United Kingdom).