A new look for the anniversary

To mark its 50th anniversary, Trixie unveiled its new image at Interzoo. This was preceded by a lengthy process of market research and the development of a guiding principle, "Friends for life!”.

The result is a concept full of personality that also conveys modernity and clarity. It is visualised in an optimised logo that is reflected in the company's imagery and packaging design. "A modern, striking image that works as a whole and radiates emotion," says marketing manager Claudia Menzel.