Fresh Ideas Area significantly larger

Newcomer companies in the pet industry played a key role at Interzoo 2024. The solutions of the future were presented and discussed in 36 short presentations on the Fresh Ideas Stage. "The Fresh Ideas Area with bar area and networking lounge, which was significantly larger than in 2022, was very popular on all days of the trade fair and is firmly established as an ideas hub for the pet supplies industry," says Dr Rowena Arzt, head of trade fairs at Interzoo organiser WZF. 

Framed by over 70 innovative companies and start-ups from the joint International Start-up Area and Young Innovators stands, the Fresh Ideas Stage was the venue for the second Interzoo Fresh Ideas Contest on the Friday of the fair. This is where the best innovative ideas were honoured. First place went to Petnow from South Korea, which has developed facial recognition for pets based on biometric data, second place went to Pawr with a purely plant-based dry dog food and third place went to Allkokos, a manufacturer of small mammal bedding made from coconut flakes.