Essential Foods appoints David Elsass as CEO

British pet food company Essential Foods has appointed David Elsass as its new CEO with effect from 15 February. He will work closely with founder Christian Degner-Elsner to raise awareness of the brand in several major European markets. The position will be his first as CEO.

Elsass comes from a position as an independent consultant focusing on commercial strategy development for start-ups and scale-ups. Additionally, he has previously.

held the post of chief marketing & digital officer at GripGrab and as the VP of the Consumer Division at 3 Denmark. He also had strategic roles within sales and marketing at IC Group and Kunde & Co. in previous appointments.